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Grab a cuppa, have a read
I share tips and thoughts on copywriting, communications and campaigns worth learning from, community and how we connect, and my book and travel love. From time to time I raise my head from the trenches of motherhood to write about that too.
Victorian Writer published story
The Pandemic Playbook Member's and supporters of Writer's Victoria will be familiar with the seasonal writing magazine The Victorian Writer. ‘The Victorian Writer’ magazine is a valuable resource for Writers Victoria members and aspiring writers across Australia. as...
Coronatude: Chats with strong folks doing good things: Meet Claire Monique Taylor
Coronatude is a mindset COVID has impacted the world and inspired reflections and actions that show the goodness of folks. During Stage 4 lockdown restriction across Victoria, we've witnessed the resilience, connectivity and inspiration of many. I know so many...
Coronatude: Chats with strong folks doing good things: Meet Noe Harsel
Coronatude is a mindset COVID has impacted the world and inspired reflections and actions that show the goodness of folks. During Stage 4 lockdown restriction across Victoria, we've witnessed the resilience, connectivity and inspiration of many. I know so many...
Case study question tips
Let's refresh your case study interviews I've done so many case study interviews that I conduct them in my sleep. (Truly!) Despite my copywriting sleep patterns, case studies are superb way to share insights. What's a case study and why do you need it? Case studies...
Coronatude: Chats with strong folks doing good things: Meet Kristie Evans
Coronatude is a mindset COVID has impacted the world and inspired reflections and actions that show the goodness of folks. During Stage 4 lockdown restriction across Victoria, we've witnessed the resilience, connectivity and inspiration of many. I know so many...
Coronatude: Chats with strong folks doing good things: Meet Rebecca Fraser
Coronatude is a mindset COVID has impacted the world and inspired reflections and actions that show the goodness of folks. During Stage 4 lockdown restriction across Victoria, we've witnessed the resilience, connectivity and inspiration of many. I know so many...
Coronatude: Chats with strong folks doing good things: Meet Murray Turner
Coronatude is a mindset COVID has impacted the world and inspired reflections and actions that show the goodness of folks. During Stage 4 lockdown restriction across Victoria, we've witnessed the resilience, connectivity and inspiration of many. I know so many...
Cheers and tears as we open up
Lockdown freedom calling I’m not sure about you but the moment we heard the news ‘We are opening’ I felt an electricity surge within me. The thought that the self-isolation prison gates had been thrown open for us to re-enter the world thrilled me with a...
My Pandemic Playbook
Ah, there's nothing like a global pandemic to force a few new habits and learnings upon you. Did you find yourself forming COVID coping activities? It impressed me no end how folks took on new challenges and distractions. I got up to a bunch of lockdown...
Pandemic Writing
Writing through isolation There’s nothing like a pandemic to channel story voices and concepts. The writing flood gates have opened. I've spent 8 months blending copywriting projects with creative writing expressions and submitting them to competitions, collaborations...
How I rode the corona coaster
Well, that was some Coronacoaster ride I know I'm not alone in the pursuit of finding my balance when the world tilts. It's become quite the focus for so many of us during COVID times. While you’d think a copywriter with her own home-based business wouldn't be immune...
Storytime online
Old school storytime online: I don’t know about you, but I’ve missed library time, and book reading to small ones. I have some special little folks that I often read to, just to enjoy exploring books with them, or peering around the aisles at bookstores and libraries...
The masked copywriter
Compulsory mask-wearing for Victorian’s in COVID times means we are adapting to wearing and cleaning face masks to stay safe. Check out these tips
Walking towards words to acknowledge our traditional owners
From little things, big things grow Last year my family and I took a road trip, a pilgrimage. We had some unfinished outback business to attend to. There was sacred ground to stand on in the birthplace of aboriginal land rights. We dragged our teen and tween...
Help and hope rises from Australia’s bushfire ashes
This was the summer that felled us – bush, beach, communities, campers, firefighters, families. We swallow smoke and worry. The loss of land, loved ones and livelihoods sits heavy in our hearts. We wring our hands as homes, hamlets, towns and roads are reduced...
What’s in your Go Bag this fire season?
Check out our family's Go Bag Given 2020's devastating fire impacts, it's worth sharing through my blog too as it's never too late to review your plans. What's your Go Bag look like? Why should you bother? Where do you start? Reasonable questions - so here’s some...
52 stories of kindness
I've recently appeared in the pages of a book I didn't write Rather, it was a book written about me, and 51 fabulous other humans who have visions to make a difference in the lives of others I'm pretty humbled by that. These people truly make a difference. Humbled can...
CopyCon tips and takeaways for not for profits
CopyCon 19 served up helpful tips and takeaways for not for profits to learn from 2 days. 22 speakers and a room of 160 clever copywriters who are taking their content writing to the next level. Australia’s only dedicated conference for copywriters was back...
I Marie Kondo’d my business and home
Hello, is it me you're looking for? In the last 12 months, I’ve spent a lot of time hauling boxes and rearranging the furniture. In my year of the makeover, I’ve built and moved home and changed my business name and my website. Mine isn’t an uncommon story. I'm sure...
Author! Author!
It’s with a happy heart that I share a little squeal of news
I’m pretty chuffed to announce that Little Hare will be publishing my children’s book JETTY JUMPING, illustrated by the talented Hannah Sommerville.
Cups overflow with hope and charity
It’s a world where tests and trials have you holding your breath – hoping for luck, for the next specialist appointment, for the drugs you can afford, for an opening on the latest trial, for your hair to grow back, for your scars to heal, for the pain to go away – for today’s fight […]
Give a donation, not slippers for Mother’s Day
This mother’s day swap buying slippers for making a donation in your mum’s name.
Turn a page on #WorldBookDay
It’s World Book Day. The day we all pause to pay homage to the pages through which we escape, and find ourselves.
A home in my heart
I’m not the first to farewell a house. But this week I bid farewell to my house, my home, my sanctuary – place of my own. A place I closed the door on one last time.
12 reasons to see Humanimals on the Mornington Peninsula
There’s a little bit of theatre magic happening for families right here on the Mornington Peninsula this summer. Humanimals Returns is an all-singing, all-dancing children’s show that big kids love too.
A Copywriter’s Christmas Carol
A copywriter’s Christmas carol …
Dear Footy, I’m just not that into you
Dear Football, I’m sorry to do this to you today but I’ve got to be honest, I’m just not that into you.
Page turners: The Peninsula Writers’ Club
What do we call a gathering of writers? A flock? A crowd? A murder? A gaggle? Someone recently suggested to me that it was a scribe. That’ll do. A scribe it is.
Dear village – the kids & their folks say thanks
I was reflecting on something today about kids, and how communities collectively contribute to the making of who they become.
Leaning into the language of communities
How do you find the language to inspire, lead and communicate change?
Good for the tribe – Adventure Kids Festival
Take a car-load of mountain bikes, hiking gear, munchies and a sense of adventure – throw it all in the car with a few excited squids and parents keen for a break – then point your car to the high country and you have one happy tribe. We are off to the Adventure Kids […]
I spy Junior Ranger fun on our parks this Easter
When your dad is a park ranger, it’s inevitable you’re going to grow up enjoying your fair share of environmental holiday activities. My squids are veterans of the Junior Ranger programs in national parks all over Australia.
Junior Rangers enjoy natural playgrounds
When your dad is a park ranger, it’s inevitable you’re going to grow up enjoying your fair share of environmental holiday activities. My squids are veterans of the Junior Ranger programs in national parks all over Australia.
Kids Teaching Kids and inspiring grown ups too
I’ve often thought that all you really need to start off on the journey of becoming an environmentalist is simply your curiosity. You could probably take a whole swag of accessories too, but if you simply stepped outside into your very neighbourhood, and took some curious mates with you for a stroll – then you’ve […]
Stars in the sky and on the screen
The great Ingmar Bergman once said “No art passes our conscience in the way film does, and goes directly to our feelings, deep down into the dark rooms of our souls.” The dark rooms of our souls will certainly be illuminated in the company of (screen and sky) stars at this years free Peninsula Short […]
Lantasia lights the way for families to the Mornington Peninsula
Boneo Maze’s inaugural lantern festival LANTASIA has delighted visitors to the Mornington Peninsula this summer. It’s Uno’s Garden meets an Enid Blyton land of make believe.
Humanimals enchants kids in Rye
If a stick insect donned a top hat and a cane, of course he would tap dance. And naturally a hippopotamus would hang in a hop-hop crew.
Rye is dazzled by urban theatre
As a kid I had my share of tredding the boards at the local theatre. I never made it to the lead role – I was usually cast as the ‘character’ or anything involving a liberal serve of musical ham – think Eliza Doolittle’s Dad in Pygmalion, the Girl Who Couldn’t Say No in Oklahoma, […]
Hands-on, minds-on Peninsula park fun
I love nothing more than a good romp in the outdoors with the squids over summer. My pick for top local outdoor play and learn spaces are the Junior Ranger programs at Mornington Peninsula National Park, Point Nepean National Park, Coolart Wetlands and Historic Homestead and Collins Settlement near Sorrento.
I’m a finalist in the Flying Solo Awards
Hold on to your beach towels! I made the cut!
Big bolshie bloggers brunch
Tomorrow I’m off to a big bolshie bloggers brunch in the big smoke. Being an alliteration junkie, I was a little bit thrilled to see the theme of the day is “Passion, People and Purpose”.
Will work for money – the freelancer files
I may be the first freelancer you’ve worked with, or perhaps you’re a seasoned veteran. Whatever the case, I work with passion and professionalism, I work with integrity and intelligence, and I work to pay the bills. I’m sure you do too.
10 things to tell a high school graduate
It’s that time of year in Australia when the high school bell rings for the last time for students as they face VCE exams, finding a job or that puzzling question “What do I do now”.
Connecting our teens with mindfulness
We all need to press that pause button and just be. And our kids need it most of all. Peninsula youth and their families will take time out together soon to enjoy well-being workshops, empowering guest speakers and live music right here on our Mornington Peninsula doorstep.
A fresh Peninsula perspective on health
The annual Peninsula Health and Sustainability Expo offers a fresh perspective on health and well-being practices on the Mornington Peninsula, with a particular focus on helping people pause to try out mindfulness techniques.
Making your media release work for you
OK, you’re on fire with a media idea but don’t know where to start. Media Releases are an effective way to make an announcement or inform the media on something you think is worth telling.
How I learnt to just go with my awesome
Usually when I hear the expressions “Game Changer” and “You are Awesome” my wank-o-meter goes off the charts. But that all changed last week.
Listen to your mother
Let me just start by saying that my mother will probably be horrified to read this sentimental Mother’s Day blog, serving up family folklore and declaring her as sage and wise.
Connecting kids with ANZAC stories
No matter your war, your story mattered This week marks 100 years since Australian’s first landed in Gallipoli, and our nation pauses to commemorate the legacy of war.
Super Charge Your Social Media Content
If you’ve been staring at the keyboard wondering what to post on your latest facebook feed, or you don’t know your algorithms from your instagram hashtags … salvation is at hand! It’s time to take charge of your social media and communicate confidently with your online community through my Super Charge Your Social Media workshop on the […]