Copywriting
After compelling copy that inspires action, advocacy or change? In need of copy that shares the stories of the people you help, the difference you make and your volunteers, staff, community and partners? Pressed for time to develop strategic messaging and impactful stories? I’ll work with your organisation or impact-driven business to craft copy that aligns with your values, reflects your point of difference and speaks to your audience.
I write thoughtful, authentic copy to help educate, inform and encourage change and action. Writing copy for good causes means that I’m as motivated and fulfilled by the organisations I work with, as the copy I create. I write with laser-focus for larger organisations, agencies and small businesses too.
BLOG COPY
Blogs position your organisation or business as an authority, and your cause and expertise as one to value. Your content is highly shareable across social media channels and enables you to further spread your news and values.
How I help:-
blog content brainstorming
content and links research
interviews and guest blog writing
SEO website writing
NOT FOR PROFIT COPY
I understand and recognise the unique nuances in not-for-profit organisations and social enterprises. I develop authentic supporter and fundraiser copy to keep supporters, and donors reading. I create engaging words approaches that help tell your story and connect with your supporters, donors, followers and customers.
How I help:-
Newsletters
Auto responders
Blogs
Campaigns
Advertising
Sponsorship proposals
Fundraising collateral
Video scripts
Grants and tenders
EDMs and emails
Digital content
Annual reports
NEWSLETTER COPY
Newsletters give you the chance to have a conversation with your customers and supporters. When newsletters are written well, they generate leads, secure support and nurture relationships. Let me help you continue your conversation with your supporters, customers and new leads.
How I help:
Editorial themes
Interviews and research
Editing and proofreading
Content planning
Copywriting with defined objectives for each article
Story curation
Compelling headlines
Tone of voice development
Powerful calls to action
WEBSITE COPY
I develop and write engaging website copy that makes an impact, shares your stories and inspires actions. I bring focussed ideas, time and creative website writing skills. I’m a copywriter who truly cares about your website endgame and while writing SEO (Search Engine Optimisation) copy that speaks to humans and Google.
How I help:-
Keyword research
Editing existing content
Content for various content management systems
Tone of voice strategy and guidelines
Meta descriptions for each page
SEO copy that reflects your brand
Alt tags text for images
Landing pages
Professional proofreading
MEDIA COPY
With a degree in Media, an early career in radio journalism and a background in media management for government and Minister liaison, I know a thing or two about writing to gain the media’s attention. I have a 100% success rate with my media releases and pitches, and I’m a master at crafting copy for busy journalists and editors to take notice of.
How I help:
Media releases
Issue media responses
Media pitches
Full media briefing packs
FAQ’s and Information sheets
EMAIL COPY
Email copy and EDM’s are highly personal and effective. They can build reputation and drive change. However, they can also be terrorised by the Delete button and be doomed to never be read. I write copy that offers a positive and powerful reader experience that compels actions.
How I help:-
Introduction, notification and transaction emails reflecting your brand’s voice
Clear calls to action
Content and navigation structure
Attention grabbing subject lines
Clear messages with hooks
BROCHURE, FLYER AND CAMPAIGN MATERIAL COPY
We still love to hold words in our hands. Who said print copy is dead? I’m still writing copy with meaningful messages to grab readers attention and take action.
How I help:
Well written copy that tells a brand’s story
Information, data or evidence
Value propositions
Commanding calls to action
Attention grabbing headlines
Creative, engaging content
Social proofing with testimonials
VISITOR, EDUCATION, HERITAGE AND ENVIRONMENTAL INTERPRETATION COPY
Visitor, heritage or environmental interpretation and messages help to tell a story about a site’s attraction or background and its context in the world around it. I develop copy for exhibitions, in-situ signage, educational resources, events and destinations to help visitors gain greater appreciation of, and connection with their experience.
How I help:-
Publications
In-situ signs and boards
Environmental narratives
Living history documents
Self-guided media
Educational documents
Tour themes and scripts
Trail signs
Thematic storylines
Audio scripts
Welcome signs
People in time case studies
SOCIAL MEDIA COPY
Whether it’s Facebook, Instagram, Linked In, You Tube or Twitter – content is king. But some content is more like the dishwater the scullery maid threw over the cobblestones. Good content on the right platform can bring great results, build community and conversations. I collaborate with you to create meaningful, ethical and engaging copy that will encourage your followers to like, comment, share and hang around for more.
How I help:
Content for Facebook, Twitter and Instagram
Post length variations
Linked In posts for thoughtful content
Click to tweet posts for blogs
We Chat content (translation services excluded)
You Tube scripts