THE CLIENT
Parks Victoria / 100 Years of ANZAC
THE PROJECT
Script writing and editing, schools messaging and media communications and management, video direction and management.
THE BRIEF
At 12.45pm on Tuesday 5 August 2014, a single shot was fired on the Mornington Peninsula at Point Nepean to mark the centenary of a remarkable and defining moment in our nation’s history – the first shot fired in anger in the British Empire at the start of World War One.
A community campaign was required to invite the regional community, key stakeholders and VIPs to this historic events. I worked with Parks Victoria and the ANZAC 100 Years committee to coordinate communications with schools, dignitaries and broadcast media.
I also researched and wrote scripts for key interpretive materials. Actor William McInnes’s voice was used for historic VO work in the Pt Nepean tunnels, and we also directed video messages from key ANAZAC and Parks staff and dignitaries
THE OUTCOME
- Media coverage on all national news
- Engagement with key communities and school children
- Legacy of in-situ script voice over sharing the history
- You tube video messages
TESTIMONIAL
Andrea has been a valuable contributor to developing and writing communications campaigns for Point Nepean National Park.
She is a creative and engaging copy writer who speaks in real language and knows how to reach the relevant audiences.
Sally Hutchinson, Community Programs Coordinator, Point Nepean National Park, Parks Victoria