THE CLIENT
The Royal Flying Doctor Service
THE PROJECT
Newsletter Kids Club concept development, PR launch, influencer and media engagement, newsletter content development, copywriting, graphic design liaison, future direction workshop and strategy
THE BRIEF
Kids Club newsletter and launch
The Royal Flying Doctor Service wanted to formalise their engagement with a new generation of supporters. I worked with the RFDS to conceptualise and develop a Kid Club model with a postal newsletter and membership collateral. I worked with their Marketing team to develop a Kids Club formula, and evolved the character of Flynn the Flyer as their Kids Club mascot.
I developed Flynn’s tone of voice and character persona, a content strategy and newsletter concept, and wrote all copy. Birthday cards, membership certificates, launch competition and welcome aboard letters were also developed.
I wrote executive positioning papers which reflected the RFDS intent and aims, coordinated a PR and influencer campaign to launch the concept, project managed partnership communications and graphic design. After hosting a staff workshop, I researched and wrote a further strategy was developed to focus on the sustainability of the kids club model. I continue to write Kids Club newsletter copy and interview staff and patients, and young volunteers of the RFDS.
THE OUTCOME
- 4 years of Kids Club newsletters, written for 5 – 12 year olds.
- Project management from content planning to copywriting, interviewing and design liaison.
TESTIMONIAL
“Andrea has brought a wealth of experience and passion to a range of Flying Doctor campaigns, from our Kids Club program, to public relations campaigns such as ‘Flick us a Flynn’ and other media opportunities.
It has been wonderful to have Andrea’s support. By simply providing her with a brief, I have had the comfort of knowing Andrea is across a project. This has assisted our busy team to focus on other priorities. Andrea has also provided media training to our executives – offering an understanding of media cycles and best practice approaches to issues management. Thank you Andrea for your commitment to quality communications, branding and service delivery!”
Meagan Patroni, Communications and Marketing Manager, Royal Flying Doctor Service