I’m a bit of a social media junkie and was deeeelighted recently to find that Instagram have introduced a new feature.

“All right Mr De Mille, I’m ready for my close up!”.

Instagram have just introduced 15 second videos, which can be posted directly to Facebook, so now you can give your business a 15 second close-up. That’s enough time for a pithy little pitch, leaving potential clients wanting more!

And, while we are at it, the Vine app does the same for Twitter, it’s only 6 seconds though and I find that you can’t take a video of yourself very easily. Video is becoming way more accessible for us all, and worth including in the communications mix.

While a Marilyn Monroe stand-in may be off the budget, a directors chair is pretty affordable…and it always comes in handy when you hit the beach later!


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