by Andrea Rowe | Dec 22, 2020
Coronatude is a mindset COVID has impacted the world and inspired reflections and actions that show the goodness of folks. During Stage 4 lockdown restriction across Victoria, we’ve witnessed the resilience, connectivity and inspiration of many. I know so many...
by Andrea Rowe | Nov 20, 2020
Let’s refresh your case study interviews I’ve done so many case study interviews that I conduct them in my sleep. (Truly!) Despite my copywriting sleep patterns, case studies are superb way to share insights. What’s a case study and why do you need...
by Andrea Rowe | Oct 3, 2020
My Pandemic Playbook Ah, there’s nothing like a global pandemic to force a few new habits and learnings upon you. Did you find yourself forming COVID coping activities? It impressed me no end how folks took on new challenges and distractions. I got up to...
by Andrea Rowe | Dec 22, 2016
A copywriter’s Christmas carol … On the first day of Christmas my clients gave to me a digital communications strategy. On the second day of Christmas my clients gave to me two copy decks and a digital communications strategy. On the third...
by Andrea Rowe | Mar 21, 2014
Someone once suggested to me that a copywriter must have the smallest tool box in the world – all they need is a pen and a piece of paper. I beg to differ. As a copywriter I am forever lugging a heavy bag from writing location to location. As much as the...
