THE CLIENT

Drive Skills for Life

THE PROJECT

PR strategy, media release writing and media management

THE BRIEF

Drive Skills 4 Life is a Mornington Peninsula driving tuition program leading the way in young driver education and parent support. I was engaged to develop a PR strategy to launch the Blue P program which supports learner drivers and their parents with practical driver safety and skills training. I worked closely with the client to establish their media pitch and recognise media opportunities. This involved media interview coaching, release and pitch writing and interviewing past clients.

THE OUTCOME

Media release and pitch document
4 media and influencer publications

VIEW LIVE PROJECT

TESTIMONIAL

“What can I say about Andrea?

That if you are struggling with getting your story out there for the world to sit up and take notice of, Andrea is definitely the right fit for you. Andrea has managed to get my story out there and I’m excited about what the future holds for myself and my business. Before making contact, I had absolutely no idea how to go about it. The media release I had written was pathetic at best, but Andrea being the professional she is, took my new program and made it shine! So, do yourself a favour (in the words of Molly) and make contact today and be ready to be surprised and pleased with the outcome!”