ABOUT ME

I’m Andrea

Thanks for taking the time to learn about me, but truth be told, I’m bursting at the seams to learn about you and how we can work together. I love to write and connect the dots for organisations and campaigns. If you need a focussed copywriter passionate about helping you make engaging connection, I’m a trusted pair of hands to work on your communications strategy, narratives and key messages.

 

Who I am

My story started when I first got my mitts on a crayon and wrote my first sentence. Possibly on a wall (sorry about that mum and dad).

Once I gained my pen licence, I graduated to writing and editing school newspapers to radio news headlines, ski resort brochures, Ministers’ speeches, government Dorothy Dixers, community engagement strategies, national park tourism signs, annual reports, travel magazine features and campaign material.

I’ve also managed media for state government departments, coordinated Australian TV and filming location shoots and worked with the Commonwealth Games 2006 media unit.

People-focussed copywriting and organising communications into community engaging tactics has always been at the heart of what I do. 

 

Global perspective 

There’s been a few address changes – from living and working in the French Alps, big city London, the Canadian Wilderness, the southern bible belt of the good US of A, the Victorian high country and Victoria’s western district. Must write a book about it all some day!

My feet are firmly planted in the sand these days on the Mornington Peninsula. Love the place!

Coastal heart

I live with my park ranger husband, and 2 active kids in a sprawling house tucked into the dunes of St Andrews Beach. I’m a bit of a windswept coastal rambler (if only I could play sea shanties), a connoisseur of a well brewed cup of leaf tea and a very big fan of cheese (the stinkier the better).

While I’m based on Victoria’s coastline, I work with clients across Australia and the big wide world. 

Secret writing business

When not writing copy for clients, or developing strategies that connect, I’m still glued to my laptop, working on children’s book manuscripts and short stories. 

When my family hit the road I write about our travels and adventures. I also guest blog about life and community here and there  – you can read me in ABC Splash.

 

OTHER HABITATS I LURK IN

the library or my local bookstore – tucked into the kids book nook

at the theatre – I’m a musical tragic, oh yes I ammmm

mooching about in the family camper trailer or trailable yacht

clocking on as mums’ taxi service

flipping sausages at community group fundraisers

MY QUALIFICATIONS

Bachelor of Arts (Honours) Media Studies RMIT

Post Graduate in Crisis and Issues Communications Deakin University

Recipe for SEO Success Graduate

Net 101: Social Media Training Graduate

FAVORITE BOOKS

Anne of Green Gables by Lucy Maude Montgomery

Song of the Pen by A.B. 'Banjo' Patterson

Cloudstreet by Tim Winton

Resilience by Anne Deveson

FAVORITE QUOTES

“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make” – Jane Goodall

“A word after a word after a word is power.” – Margaret Atwood

“Joi de vivre” – someone French

Can’t get enough of me? Read on

COMMUNITY LOVE

Giving back, and being the change you want to see in the world matters to me. I am an active member and contributor to a number of worthy organisations.

Proud Founder and President

A supportive gathering space for freelancers, authors, writers and those in digital and print publishing on the Mornington Peninsula.
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Energetic ‘citizen science’ volunteer

Monitoring, building things, learning and sharing with others. I’m a Plover Lover with the Friends of Hooded Plover.
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Regular contributor

I invest in Central American initiatives through this international nonprofit with a mission to help small businesses in under-served communities thrive.
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I provide pro-bono communications support annually in my community.

TESTIMONIALS

Don’t take my word for it 

I recommend Andrea to anyone requiring support with their communications systems.

With the impending transition to the NDIS, our organisation was entering a competitive market and we just didn’t have it together; our communication to all stakeholders was lacking. Andrea came in and undertook a completed Communication Audit to set us on the right path. She quickly understood our business and what we needed to achieve; her skills are amazing. Her recommendations have been easy to implement and have made such a difference; everyone now feels we are heading in the right direction! I can’t recommend Andrea highly enough; she was a pleasure to work with.

Gail Foster

CEO, Focus Individualised Support Services

Andrea has a true passion for words and an informed insight into how to make them work, and build strategies around what we want to say and who we are talking to.

We contracted Andrea to write strategy and copy for a number of project briefs which she turned into concise and comprehensive communications plans and tools that we could use immediately. When you work with Andrea you know you are in the best of care and consideration when it comes to articulating a campaign.”

Ian Walker

Executive Director, Conservation Volunteers

Andrea is a complete professional!

She has taken our communication strategy to whole new level and encouraged us to explore the use of social media in a more comprehensive manner. She quickly immersed herself in my business to understand my unique values. She facilitated the development of my Dance Pulse Blog and early content, wrote press releases, a newsletter strategy and ensured my key messages on social media were strong and clear. My website copy is second to none and we consistently rank number one on Google in our local area as a result. Thanks for helping us find our voice Andrea.

Melanie Gard

Director, Peninsula School of Dance

Andrea has been a valuable contributor to developing and writing communications campaigns for Point Nepean National Park.

Andrea has a knack for writing copy and providing story leads that have raised the profile of our community engagement programs, consistently achieving ‘sold out’ status for Parks Victoria’s Junior Ranger school holiday programs and front page coverage in local papers. Andrea is a creative and engaging copy writer who speaks in real language and knows how to reach the relevant audiences.

Sally Hutchinson

Community Programs Coordinator, Point Nepean National Park, Parks Victoria

CLIENTS I’VE WORKED WITH

I’ve connected the communication dots and written copy for countless organisations, campaigns and businesses

MEMBERSHIPS THAT FUEL MY SKILLS

RECOGNITION AND AWARDS

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