Drive Skills for Life
PR strategy, media release writing and media management
Drive Skills 4 Life is a Mornington Peninsula driving tuition program leading the way in young driver education and parent support. I was engaged to develop a PR strategy to launch the Blue P program which supports learner drivers and their parents with practical driver safety and skills training. I worked closely with the client to establish their media pitch and recognise media opportunities. This involved media interview coaching, release and pitch writing and interviewing past clients.
- Media release and pitch document
- 4 media and influencer publications