THE CLIENT

Everyday Autism Foundation

THE PROJECT

Media copywriting and PR management

 

THE BRIEF

Never Give Up is an honest and heart-wrenching account of one family’s journey with autism. Mother of 2 autistic children and author of 5 books, Monique Cain wrote a book that offered a realistic portrayal of the day to day living with autism in Australia. Monique sought PR and media assistance for her book launch in the lead up to the 12th annual World Autism Day.

I developed a comprehensive PR strategy for Monique, identifying opportunities and refining her media and influencer media pitch. The response to media was overwhelmingly positive and required timely management. The project also allowed me to offer media interview skills coaching and opinion piece editing to the client to better equip her for interviews, and guest articles.

 

THE OUTCOME

23 successful interview and media publications including ABC radio

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TESTIMONIAL

 

“In the lead up to World Autism Awareness Day I needed a professional to help me make media and influencer connections and be a part of a national conversation.

Andrea was able to thoroughly assess my value offering and identifying the most suited targets for my customised PR strategy. She added such a personal approach to communications, from how she pitched me to media, to helpful editing with my articles. I was in safe, professional and committed hands with Andrea and I’m thrilled with the results!

 

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