Everyday Autism Foundation
Media copywriting and PR management
Never Give Up is an honest and heart-wrenching account of one family’s journey with autism. Mother of 2 autistic children and author of 5 books, Monique Cain wrote a book that offered a realistic portrayal of the day to day living with autism in Australia. Monique sought PR and media assistance for her book launch in the lead up to the 12th annual World Autism Day.
I developed a comprehensive PR strategy for Monique, identifying opportunities and refining her media and influencer media pitch. The response to media was overwhelmingly positive and required timely management. The project also allowed me to offer media interview skills coaching and opinion piece editing to the client to better equip her for interviews, and guest articles.
23 successful interview and media publications including ABC radio