Great Alpine Road Committee

THE PROJECT

Thematic way-finding and touring signage copywriting

THE BRIEF

The Great Ocean Road was a new touring route stretching with breathtaking alpine views and historical high-country significance. I was responsible for managing the themes and narrative for the signs at key roadside locations. The visitor orientation signs featured historical accounts, environmental interpretation and safety messages. I worked closely with the Great Alpine Road Committee, three historical societies, the key national park agency, an illustrator and graphic designer.

THE OUTCOME

Iconic way-finding and touring route roadside signage placed at 14 locations and 1 touring brochure for regional visitor information centres