THE CLIENT

Royal Flying Doctor Service – Palliative Care and Community Care filming management, interviews and copywriting 

THE PROJECT

Patient interviews and community project management 

 

THE BRIEF

This Royal Flying Doctor Service’s Real Flying Doctors project focused on the community outreach across regional Victoria through it’s valued care staff and  specialists and wonderful community ambassadors and patients. Additionally the RFDS’s new Memory Lane palliative care initiative, transporting patients back to family and home bases to spend valuable time in places and with people they love, called for respectful and sensitive interviews with families and staff.  These projects called for overall project management of regional logistics for talent, transport, accommodation, research and script, profile and brand writing as well as ongoing liaison with a professional film crew and director.

I was engaged to project manage the development of the filming over several COVID lockdown periods which required timely changes and negotiations, sensitive patient and indigenous community communications, intuitive hosted interviews on phone and face to face, script development, route and day filming schedule planning, B-Roll footage briefings, YouTube video direction and overlay content copywriting in a tight timeframe and with prompt turn responsiveness for film crew and patient availability. These projects covered Wellbeing, Rural Women’s GP, Heathcote Patient Transport and Memory Lane program. Much of this project required a multi-disciplinary approach to content writing, with copy used for RFDS media outcomes, Annual Report, event launch and AGM, podcast script, CEO speech, fliers and cards, social media assets and magazine features and respectfully  communicating with talent at heightened emotional times in their lives.  

 

THE OUTCOME

  • Research and Communications plan
  • Professionally written feature / profile copy
  • Daily filing schedule and logistics management 
  • Social media assets
  • Interview script and talent email templates
  • Interview hosting
  • AGM and launch scripts
  • Website copy 
  • CEO speech
  • Podcast script
  • YouTube script
  • Talent and location scouting and communications 

TESTIMONIAL

 

“Thank you so much for your focus and guidance with our first ever Mobile Patient Transfer website.

We appreciate the time you spent on walking us through each page’s opportunities and your focus to making sure we had a finished product that spoke directly to the industry and to patients”

– Meagan Patroni, Communications and Marketing Manager, Royal Flying Doctor Service

 

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