Light Up Autism Foundation

THE PROJECT

SEO website copywriting, tone of voice guidelines

THE BRIEF

Light Up Autism Foundation provides educational assistance to school children with autism on the Mornington Peninsula. I have watched them evolve since they were first founded into an organisation that matters to so many, it was my joy to work with the organisation to help them find their voice.

Their website was live but there was a whole lot of lorem ipsum going on. We needed to get their copy up with laser focus.

As an emerging not for profit organisation they needed to articulate how they made a difference, who benefitted and why financial support and advocacy was needed to continue their work.

I helped them organise that brand story, articulate their program offerings and organise copy to help readers navigate their website.

The project involved a face to face meeting to look under the hood of their ‘off the shelf’ website design, provide guidance on the purpose of each page and write copy for committee approval.

While the organisation is still loading content, they now have a dedicated copydeck to come back to for reference and application and feel confident about their messages.

THE OUTCOME

• SEO keywords
• SEO website copywriting
• Tone of voice document