THE CLIENT

Peninsula Hot Springs

THE PROJECT

SEO website copywriting, video script, tone of voice document, staff workshops, product descriptions

THE BRIEF

Peninsula Hot Springs is an award-winning geothermal hot springs and day spa based on the Mornington Peninsula. I worked with the PHS team to articulate their tone of voice – the what they say, and how they say it direction, for each and everyone of their experiences. This was a mammoth task, involving extensive consultation with their executive team and key staff.

I presented a series of workshops to encourage staff’s involvement in rolling out new direction, and we produced a video for new staff recruitment as well. The organisation values it’s narrative and how it communicates with clients, which made this an invigorating project to work on,

I wrote and edited all website copy, liaising with the Marketing team on a regular basis for project check-ins. Recently I worked with the team again to develop copy for a new experience and product description and packaging copy for clay therapy products.

THE OUTCOME

Comprehensive and professionally written and edited SEO copy for website
Tone of voice document
Tone of voice staff training
Product packaging
New experience conceptual copy

TESTIMONIAL

Our new website looked fantastic, but we needed more aspirational copy to reflect our story. Andrea helped us develop a series of contemporary positioning headers and worked with focus on our hot springs and spa information.

She also led us through improved ways of talking about our experiences and encouraging calls to action, right down to our product descriptions and client navigation. We’ve been delighted with the results and her commitment to this project.