THE CLIENT
Rosebud by the Bay
THE PROJECT
Visitor signage copywriting, Media release copywriting, radio script writing, media and PR management
THE BRIEF
Rosebud by the Bay is a seaside haven on the Mornington Peninsula, and my own hometown shopping precinct. The Rosebud Chamber of Commerce occasionally contract my services for media and signage copywriting, radio scripts and signage. They engaged me to write creative copy for updates and events. The brief was to have some fun attracting families to the area and in reinforcing what makes the town so special for locals as well. My Seas and Greetings copy was quite the crowd pleaser with passing motorists grabbing many a selfie with it.
I also pitched the popular Rosebud Kite Festival to media outlets which secured them substantial leading media and a CH 9 community activation tent.
THE OUTCOME
- Signage
- Media articles
- Radio coverage
- Media and blog coverage
TESTIMONIAL
Love it, we are good to go.
Thanks so much for moving on this so quickly Andrea”
– Belinda Healey, Rosebud by the Bay