THE CLIENT
Royal Flying Doctor Service – Flick us a Flynn
THE PROJECT
Campaign copywriting, PR management, video scripts, media release and pitch copywriting
THE BRIEF
The Royal Flying Doctor Service of Australia is Australia’s leading aero-medical and primary healthcare service and a trusted not-for-profit organisation. Flick us a Flynn is a one-week annual awareness campaign held in mid-May online on social media and through traditional media activities. I have been engaged to deliver copywriting and PR with a fellow event and ambassador engagement consultant for three years.
We designed the campaign to increase the awareness of the Royal Flying Doctor Service, foster connection with new donors of the millennial (18 – 32-year old’s) demographic, raise funds through one-off donations and to grow the support base of RFDS Victoria.
Flick us a Flynn focusses on the unique brand connection with the Australian $20 note and build on the aim to use social media to build awareness and encourage support.
From creative conceptus to campaign management I have been involved every step of the way with fellow consultant Fetching Events and Marketing.
I execute website and campaign copywriting, media pitch articles, video scripts and a targeted PR campaign featuring a host of social media savvy Australian ambassadors flicking us ‘a Flynn’ ($20) on their social media sites and media spokespersons providing insight into the organisation’s services.
THE OUTCOME
- Website copywriting
- Creative concepts
- Graphic design management
- Ambassador scripts
- Executive reports
- Media interview coaching
- Media management
- Annual national and state-wide media incl Herald Sun, radio 3AW and ABC radio and Ch 9 news
- Key influencers posts and content
TESTIMONIAL
“As Communications and Marketing Manager at RFDS Victoria I have had the pleasure of working with Andrea for several years.
She has brought a wealth of experience and passion to a range of Flying Doctor campaigns, from our Kids Club program, to public relations campaigns such as ‘Flick us a Flynn’ and other media opportunities. It has been wonderful to have Andrea’s support. By simply providing her with a brief, I have had the comfort of knowing Andrea is across a project. This has assisted our busy team to focus on other priorities. Andrea has also provided media training to our executives – offering an understanding of media cycles and best practice approaches to issues management. Thank you, Andrea, for your commitment to quality communications, branding and service delivery!”
– Meagan Patroni, Marketing and Communications Manager, Royal Flying Doctor Service