THE CLIENT
Visit King Valley / Parks Victoria
THE PROJECT
Lookout and visitor signage and local tourism copy
THE BRIEF
Harry Power was an Australian bushranger who was captured at his King Valley hideout in 1870. His hideout offered a strategic 300 metre lookout to the valley below and today is a popular visitor spot for those following the Ned Kelly touring route. Ned Kelly was said to have been ‘his apprentice during early hold ups.
Parks Victoria Whitfield rangers engaged me to write copy and develop the narrative and write copy for several way finding and interpretive visitor signs at Power Lookout Scenic reserve with vistas of Upper King Valley and the Alpine National Park. The writing involved site visits, historic research, interviews, storytelling and safety messages copywriting and liaison with graphic designer.
Harry Power Lookout remains a key visitor feature of the Ned Kelly Touring Trail and I get a kick out of seeing my signs appear in Trip Advisor posts
THE OUTCOME
- 4 interpretive trail signs
- Summary copy for regional tourism brochures