by Andrea Rowe | Mar 2, 2017
It’s World Book Day. The day we all pause to pay homage to the pages through which we escape, and find ourselves. Like so many I am most myself with a book in hand. I am most sure of my soul as I stroll past bookshelves. There is no greater joy than to...
by Andrea Rowe | Dec 22, 2016
A copywriter’s Christmas carol … On the first day of Christmas my clients gave to me a digital communications strategy. On the second day of Christmas my clients gave to me two copy decks and a digital communications strategy. On the third...
by Andrea Rowe | Jun 30, 2016
What do we call a gathering of writers? A flock? A crowd? A murder? A gaggle? Someone recently suggested to me that it was a scribe. That’ll do. A scribe it is. Around these parts, we also call ourselves the Peninsula Writers’ Club. Based on the...
by Andrea Rowe | Jun 8, 2016
How do you find the language to inspire, lead and communicate change? Most of my days are spent at my desk grappling with that question as I wrangle words for not-for-profits and social causes. I write for organisations who make a difference, creating content...
by Andrea Rowe | Nov 10, 2015
I may be the first freelancer you’ve worked with, or perhaps you’re a seasoned veteran. Whatever the case, I work with passion and professionalism, I work with integrity and intelligence, and I work to pay the bills. I’m sure you do too. Over the years I’ve had the...
by Andrea Rowe | Jun 15, 2015
OK, you’re on fire with a media idea but don’t know where to start. Media Releases are an effective way to make an announcement or inform the media on something you think is worth telling. Before you press the send button on your media release however, it’s important...
