CATEGORY
CopyCon 19 served up helpful tips and takeaways for not for profits to learn from 2 days. 22 speakers and a room of 160 clever copywriters who are taking their content writing to the next level. Australia’s only dedicated conference for copywriters was back...
Hello, is it me you're looking for? In the last 12 months, I’ve spent a lot of time hauling boxes and rearranging the furniture. In my year of the makeover, I’ve built and moved home and changed my business name and my website. Mine isn’t an uncommon story. I'm...
It's with a happy heart that I share a little squeal of news
I'm pretty chuffed to announce that Little Hare will be publishing my children’s book JETTY JUMPING, illustrated by the talented Hannah Sommerville.
It's World Book Day. The day we all pause to pay homage to the pages through which we escape, and find ourselves. Like so many I am most myself with a book in hand. I am most sure of my soul as I stroll past bookshelves. There is no greater joy than to pause...
A copywriter's Christmas carol ... On the first day of Christmas my clients gave to me a digital communications strategy. On the second day of Christmas my clients gave to me two copy decks and a digital communications strategy. On the third day of Christmas my...
What do we call a gathering of writers? A flock? A crowd? A murder? A gaggle? Someone recently suggested to me that it was a scribe. That'll do. A scribe it is. Around these parts, we also call ourselves the Peninsula Writers' Club. Based on the Mornington...
How do you find the language to inspire, lead and communicate change? Most of my days are spent at my desk grappling with that question as I wrangle words for not-for-profits and social causes. I write for organisations who make a difference, creating...
I may be the first freelancer you’ve worked with, or perhaps you’re a seasoned veteran. Whatever the case, I work with passion and professionalism, I work with integrity and intelligence, and I work to pay the bills. I’m sure you do too. Over the years I’ve had the...
OK, you’re on fire with a media idea but don’t know where to start. Media Releases are an effective way to make an announcement or inform the media on something you think is worth telling. Before you press the send button on your media release however, it’s...
No matter your war, your story mattered This week marks 100 years since Australian’s first landed in Gallipoli, and our nation pauses to commemorate the legacy of war. Growing up I always felt a little lost at ANZAC Day amongst the flag waving and medal...
Someone once suggested to me that a copywriter must have the smallest tool box in the world - all they need is a pen and a piece of paper. I beg to differ. As a copywriter I am forever lugging a heavy bag from writing location to location. As much as the...
How to find the right words of love to fire cupid’s bow I’m not a big wrap for Valentine’s Day. The Skipper though once was, as he proposed to me on February 14th and promptly retired from all romantic gestures after said event. Valentine’s Day however does...
As the Coast Writer I help tell other people's stories . . . and now I lift the tupperware lid on mine. When I was 15 I entertained the idea of becoming a star of the stage and screen. I say entertained the idea, the audience… not so much. I ate all my crusts when...
Pop the kettle on, make yourself a cuppa and catch up with the Coast Writer. I’m a creative copywriter, content crafter and strategic freelance communicator who loves to share! My business is words…how to make them effective and how to best connect them with others...
