Leaning into the language of communities

Leaning into the language of communities

  How do you find the language to inspire, lead and communicate change? Most of my days are spent at my desk grappling with that question as I wrangle words for not-for-profits and social causes. I write for organisations who make a difference, creating content...
Will work for money – the freelancer files

Will work for money – the freelancer files

I may be the first freelancer you’ve worked with, or perhaps you’re a seasoned veteran. Whatever the case, I work with passion and professionalism, I work with integrity and intelligence, and I work to pay the bills. I’m sure you do too. Over the years I’ve had the...
Making your media release work for you

Making your media release work for you

OK, you’re on fire with a media idea but don’t know where to start. Media Releases are an effective way to make an announcement or inform the media on something you think is worth telling. Before you press the send button on your media release however, it’s important...
Connecting kids with ANZAC stories

Connecting kids with ANZAC stories

  No matter your war, your story mattered This week marks 100 years since Australian’s first landed in Gallipoli, and our nation pauses to commemorate the legacy of war. Growing up I always felt a little lost at ANZAC Day amongst the flag waving and medal wearing...
A copywriter needs more than a pen

A copywriter needs more than a pen

  Someone once suggested to me that a copywriter must have the smallest tool box in the world –  all they need is a pen and a piece of paper. I beg to differ. As a copywriter I am forever lugging a heavy bag from writing location to location. As much as the...
Writing words of love on Valentine’s Day

Writing words of love on Valentine’s Day

  How to find the right words of love to fire cupid’s bow I’m not a big wrap for Valentine’s Day. The Skipper though once was, as he proposed to me on February 14th and promptly retired from all romantic gestures after said event. Valentine’s Day however does...

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