A Copywriter’s Christmas Carol

A Copywriter’s Christmas Carol

A copywriter’s Christmas carol … On the first day of Christmas my clients gave to me a digital communications strategy. On the second day of Christmas my clients gave to me two copy decks and a digital communications strategy. On the third...
Page turners: The Peninsula Writers’ Club

Page turners: The Peninsula Writers’ Club

  What do we call a gathering of writers?  A flock? A crowd? A murder? A gaggle? Someone recently suggested to me that it was a scribe. That’ll do. A scribe it is. Around these parts, we also call ourselves the Peninsula Writers’ Club. Based on the...
Leaning into the language of communities

Leaning into the language of communities

  How do you find the language to inspire, lead and communicate change? Most of my days are spent at my desk grappling with that question as I wrangle words for not-for-profits and social causes. I write for organisations who make a difference, creating content...
Will work for money – the freelancer files

Will work for money – the freelancer files

I may be the first freelancer you’ve worked with, or perhaps you’re a seasoned veteran. Whatever the case, I work with passion and professionalism, I work with integrity and intelligence, and I work to pay the bills. I’m sure you do too. Over the years I’ve had the...
Making your media release work for you

Making your media release work for you

OK, you’re on fire with a media idea but don’t know where to start. Media Releases are an effective way to make an announcement or inform the media on something you think is worth telling. Before you press the send button on your media release however, it’s important...
Connecting kids with ANZAC stories

Connecting kids with ANZAC stories

  No matter your war, your story mattered This week marks 100 years since Australian’s first landed in Gallipoli, and our nation pauses to commemorate the legacy of war. Growing up I always felt a little lost at ANZAC Day amongst the flag waving and medal wearing...

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