CATEGORY
Not every family has access to books. Not every home can afford to purchase new stories for young readers. That's why Books In Homes is such a valued foundation for Australia, and I am delighted to be a supporting them. Books in Homes® is a charitable...
A treasured new Royal Flying Doctor Service of Australia initiative was launched this week during Palliative Care Week. Memory Lane is a new initiative of the Royal Flying Doctor Service of Australia, transporting Victorians living in palliative care to...
On the couch, having a chat I caught up with Janet McNeill of McNeill Real Estate recently to chat about what it means to live on the Mornington Peninsula and lift the hood on my career and writing journey. This was a lovely chance to reflect on how I help...
An exciting milestone for mental health, resilience and support for Southern Peninsula youth and families It was my honour to help evolve the vision, strategic communications, copywriting, community consultation and engagement and media management for the Wellness...
I'm just happy connecting community I feel like I need to wheel out a small bugle player and pass the hors d’oeuvres around for this news: Today I received a Letter under Council Seal from Mornington Peninsula Shire Council, acknowledging that I was one of the many...
The Pandemic Playbook Member's and supporters of Writer's Victoria will be familiar with the seasonal writing magazine The Victorian Writer. ‘The Victorian Writer’ magazine is a valuable resource for Writers Victoria members and aspiring writers across Australia....
Let's refresh your case study interviews I've done so many case study interviews that I conduct them in my sleep. (Truly!) Despite my copywriting sleep patterns, case studies are superb way to share insights. What's a case study and why do you need it? Case studies...
CopyCon 19 served up helpful tips and takeaways for not for profits to learn from 2 days. 22 speakers and a room of 160 clever copywriters who are taking their content writing to the next level. Australia’s only dedicated conference for copywriters was back...
A copywriter's Christmas carol ... On the first day of Christmas my clients gave to me a digital communications strategy. On the second day of Christmas my clients gave to me two copy decks and a digital communications strategy. On the third day of Christmas my...
Hold on to your beach towels! I made the cut! I have just been announced as a Finalist in the Work Stylist category for the Flying Solo small business awards. Not only was this such a wonderful process to go through in entering the Flying Solo awards, but I've also...
OK, you’re on fire with a media idea but don’t know where to start. Media Releases are an effective way to make an announcement or inform the media on something you think is worth telling. Before you press the send button on your media release however, it’s...
If you've been staring at the keyboard wondering what to post on your latest facebook feed, or you don't know your algorithms from your instagram hashtags ... salvation is at hand! It's time to take charge of your social media and communicate confidently with your...
Are you counting sheep while trying to solve how to:- Improve your ranking Increase your traffic Boost your business Get some shut-eye Australia's top ranking SEO Copywriter Kate Toon will help you sleep a lot whole better with her webinar course (but not DURING...
If you are just starting out in hashtag-land, chances are you are feeling a tad overwhelmed. The # symbol is called a hashtag and it can actually be used across several social networks like Facebook, Twitter, Instagram and search engines. Originally developed for...
If you are just starting out in hashtag-land, chances are you are feeling a tad overwhelmed. The # symbol is called a hashtag and it can actually be used across several social networks like Facebook, Twitter, Instagram and search engines. Originally...
Feeling confused about where to check in on copyright and creative commons license? Online curation is still evolving, and we ain't in Kansas anymore Toto when it comes to checking in on copyright free images! We have actually come a long way from the early years...
SAVE THIS DATE : FRIDAY 13TH JUNE, 2014 Dipped your business toe into social media but feeling overwhelmed as to what to do next? Confused by all the talk of status updates, hashtags, handles and follows and just want someone to tell you what it all means in plain...
Mornington Peninsula children’s author and Illustrator Julie Davey has launched a new mobile app encouraging positive approaches to problem solving and goal setting in young children. The FabFirst5 app is an interactive app providing children with step by step...
It is my father’s 70th birthday this month . . . a milestone to celebrate, and an era through which communication and entertainment tools have evolved in leaps and gigabytes. My rather astute dad hasn’t always been the first to line up at the electronic goods...
I’m a bit of a social media junkie and was deeeelighted recently to find that Instagram have introduced a new feature. “All right Mr De Mille, I’m ready for my close up!”. Instagram have just introduced 15 second videos, which can be posted directly to Facebook, so...
Today we have breaking news from the House of Zuckerberg. Conversations will now become a little more discoverable (if you wish), with the announcement that Facebook are finally introducing a long-missing feature to the News feeds.....clickable hashtags. If like...
