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Grab a cuppa, have a read
I share tips and thoughts on copywriting, communications and campaigns worth learning from, community and how we connect, and my book and travel love. From time to time I raise my head from the trenches of motherhood to write about that too.
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Imagining more at Mission Beach
The Mission Beach brochure suggests: “Imagine More”. OK, so I did. I imagined there’d be sightings of Cassowaries; there wasn’t. I imagined there’d be more sun; struck out there too. I imagined there’d be more balmy sunsets as I strolled along the beach, gazing...
Aug 3, 2014 4 min read
Daydream Believer
From time to time the camper trailer gets a little too cosy, a little too much like hard-work and a little too relentless! The cure? An escape to Daydream Island. Cruising into Airley Beach we decide that the best way for the kids to really feel the vibe of...
Jul 31, 2014 5 min read
Turning Pages in Airlie Beach
Airlie Beach seems like a small, easy-to-find-your-way-around-kind-of-town on the map, but in all reality it’s a humming tourist mecca selling suncream, island trips, over-priced surfwear and backpacker drink 'n' dine deals. It also appears to be endlessly...
Jul 29, 2014 2 min read
Sweet secrets of a sugar cane factory
When I was a kid I had a book called “Tiger’s Milk”. Can’t recall what the junior novel was about but I do recall that Tiger’s Milk was the name for molasses and milk that the young hero in the book craved. Somewhere along the way, I had the chance to try Tiger’s...
Jul 24, 2014 3 min read
1770 – Cap’n Cook was here and so were we
When you are on the road ‘Would you kids please clean your room’ is easily swapped for “Would you please write in your diary?” And after comparing notes with others, I’m not alone in this fish-wife nagging. I try to get creative. Crafty. Cleverly-sneaky. Anything...
Jul 24, 2014 3 min read
Get off the grid on Fraser Island
Don’t come to Fraser Island expecting good mobile reception, or a leisurely Sunday drive. Do come however, for a total wilderness sand island experience, where you get off the grid and off the beaten track! Fraser Island deserves every gold star in its World...
Jul 20, 2014 3 min read
A little eco-luxury with our view please
We’re no strangers to Fraser Island. It’s the third time here for The Skipper, the second for me, and it’s a whole new world of adventure about to open up for the Squids as we explore the world’s largest sand island. It’s a first however, for us all to sink...
Jul 18, 2014 5 min read
Life in the Go Slow Lane in Scott’s Head
Melbourne to Sydney in one run….quick overnight stop…then hightailing it straight up to the NSW Coast to the sleepy surf town of Scotts Head. We are no stranger to this no-shoes, no shirt hamlet…it’s an annual winter pilgrimage destination for us, and other...
Jul 3, 2014 2 min read
The almost accurate Ned Kelly story
What bettter a place for a peaceful family picnic than the site of the capture and arrest of Ned Kelly (known as the siege of Glenrowan in 1880)...which is just a few hundred clicks from Melbourne on the Hume Highway. The era of Ned Kelly and his gang is one...
Jul 1, 2014 3 min read
Off and travelling with BoundRound
There’s no fanfare, tickertape parade or marching girls as we drive out of Victoria’s Mornington Peninsula on the start of our adventures. Instead there’s howling winds, hail and bitter cold as we wrestle the last of our furniture into storage and send...
Jun 29, 2014 2 min read
Getting a handle on your hashtags
If you are just starting out in hashtag-land, chances are you are feeling a tad overwhelmed. The # symbol is called a hashtag and it can actually be used across several social networks like Facebook, Twitter, Instagram and search engines. Originally developed for...
Jun 29, 2014 3 min read
Distance Education saves our schooling sanity
We've just ticked a major to-do task off the list. We met the teachers who would become our support crew for the next 6 months. We took a break from the packing and took a city trip into the rather colourful Distance School of Education for Victoria based out of...
Jun 20, 2014 2 min read
Are we there yet? Are we there yet?
Writer Susan Sontag once wrote “I haven’t been everywhere but it’s on my list” and I’m following closely behind her as I embark on a 6 mth trip around Australia This week weary winter workers step back into their corporate wear, while I’m swapping mine for camping...
Jun 17, 2014 4 min read
How to get a handle on hashtags
If you are just starting out in hashtag-land, chances are you are feeling a tad overwhelmed. The # symbol is called a hashtag and it can actually be used across several social networks like Facebook, Twitter, Instagram and search engines. Originally...
Jun 15, 2014 3 min read
Checking in on copyright free images
Feeling confused about where to check in on copyright and creative commons license? Online curation is still evolving, and we ain't in Kansas anymore Toto when it comes to checking in on copyright free images! We have actually come a long way from the early years...
May 28, 2014 3 min read
Get your Social Media groove on Workshop
SAVE THIS DATE : FRIDAY 13TH JUNE, 2014 Dipped your business toe into social media but feeling overwhelmed as to what to do next? Confused by all the talk of status updates, hashtags, handles and follows and just want someone to tell you what it all means in plain...
May 14, 2014 2 min read
Mornington Peninsula author launches environmental cleaning book
A new book written to promote healthier, home-made cleaning alternatives and increase awareness of the dangers of using chemical cleaning products has been launched on the Mornington Peninsula. Caroline Leslie is an environmental clean-freak and the author behind...
Apr 26, 2014 2 min read
Two Kids and a Camper around Australia
So the time has come to reveal some secret Coastwriter plans ...together with The Skipper and the Squids I am hitting the road. The Coastwriter Blog is about to be coated in the dust of Two Kids and a Camper posts! I'm taking my laptop and I'm off to live the...
Apr 4, 2014 2 min read
A copywriter needs more than a pen
Someone once suggested to me that a copywriter must have the smallest tool box in the world - all they need is a pen and a piece of paper. I beg to differ. As a copywriter I am forever lugging a heavy bag from writing location to location. As much as the...
Mar 21, 2014 7 min read
The legacy of Luke Batty
I think I would have liked Luke Batty. He had chutzpah. He had cheek. He lived up the road a bit and did similar things after-school as my brood. I would have liked Luke Batty – a lemon juggling, banana eating larrikin who loved to post you-tube snippets and...
Mar 7, 2014 4 min read
Writing words of love on Valentine’s Day
How to find the right words of love to fire cupid’s bow I’m not a big wrap for Valentine’s Day. The Skipper though once was, as he proposed to me on February 14th and promptly retired from all romantic gestures after said event. Valentine’s Day however does...
Feb 14, 2014 4 min read